We make selling things online boring.
Most product-and-checkout setups for small teams are either bloated (full ecommerce platforms with carts, shipping, inventory, taxes) or DIY-with-Stripe (cobbled webhooks, ad-hoc product configs, spaghetti). bizfoo is the in-between: a clean catalog API and checkout, no commerce baggage.
Why we built it
We needed it ourselves.
We were running multiple product brands on top of one Stripe account and rewriting the same product cards, checkout buttons, and webhook handlers for each. bizfoo started as our own internal tool and turned into a product.
What we believe
- You should never write a Stripe webhook by hand again.
- Your storefront should live wherever your marketing site lives.
- You should own your customer relationships.
- We should never take a cut of your revenue.